SmileFast needed a complete digital transformation to evolve from a dentist-only platform into a dual-audience website that equally serves clinicians and patients. We rebuilt the entire website architecture to clearly separate two journeys; one focused on dentist education, training, and digital workflows, and another dedicated to helping patients understand the SmileFast treatment, process, and results. The new site is clean, intuitive, and visually aligned with their innovative brand. It delivers clarity, improved navigation, and conversion-optimised pathways for both user groups, ensuring that whether you’re a clinician or a patient, you find exactly what you need quickly and confidently.
To support SmileFast’s shift into a broader market, we restructured and strengthened the SEO strategy across the entire site. This included revising metadata, improving page speed, building focused landing pages for dentist training and patient education, and aligning content with high-intent keywords in both audiences. Technical optimisation, schema improvements, and fresh on-page content were implemented to reinforce authority in cosmetic dentistry, composite bonding, and digital smile design. As a result, SmileFast is now more visible, better positioned, and ranking for search terms that drive both dentist sign-ups and patient enquiries to expand their reach and long-term growth potential.
SmileFast
SmileFast is an internationally recognised brand that blends digital dentistry, smile design, and education. They needed a website that spoke to two audiences—dentists and patients—without losing clarity or brand identity. Dentopia transformed the site into a dual-purpose platform, modernised its structure, strengthened SEO, and elevated the user experience to support global growth, product education, and patient engagement.
client
SmileFast
Date
19-11-2025
project
Website & SEO
